MyTurboBidder is a fee-based subscription website that helps a real estate investor figure out the best bid price. The web-based application accepts such relevant information such as repair estimates, mortgage rates, and comps/appraisals, and generates a bid amount that will satisfy the real estate investor's indicated profit goal.

The analysis and algorithms behind MyTurboBidder come from a proven approach developed by a successful real estate investor over several years.

For this market space, it was determined that

Real Estate Investor Tools

would be a key search phrase. This phrase was inserted into the landing page's "keyword" metatag, as well as in the page title. It was included as part of the <h1> header and integrated into the content in several places.

The phrase "Real Estate Investor Tools" was also used as anchor text for external links back to the MyTurboBidder website.

The landing page employed a variety of SEO-friendly construction techniques, such as header tags and a cascading style sheet (CSS). (Including the CSS as an externally linked file rather than including the CSS code in the web page leaves the page content clean and very high on the rendered page code.) These techniques are favored by search engine spiders, and result in more favorable rankings and search results.

The overall layout and design of the page also used visual cues to guide the visitor to the relevant selling points and communicate the product benefits to the potential real estate investor.

As of today (3/22/08):

Google search result for the keyword phrase

Real Estate Investor Tools

finds MyTurboBidder at position #284 of 33 million pages.

Google search result for the keyword phrase

Real Estate Investor Tool

finds MyTurboBidder at position #64 of 5.4 million pages.