Bankruptcy is a very difficult choice for many Americans. Last year, over two million people in the U.S. filed for personal bankruptcy. BankruptcyHome can help you decide whether bankruptcy is the right move for you, and provides valuable information including:

• the difference between Chapter 7 bankruptcy and Chapter 13 bankruptcy
• how the process of filing bankruptcy works
• how to stop foreclosure on your home

For this market space, it was determined that

Bankruptcy

would be a key search phrase. This phrase was inserted into the landing page's "keyword" metatag, as well as in the page title. It was included as part of the <h1> header and integrated into the content in several places.

The keyword "Bankruptcy" was also used as anchor text for external links back to the BankruptcyHome website.

The landing page employed a variety of SEO-friendly construction techniques, such as header tags and a cascading style sheet (CSS). (Including the CSS as an externally linked file rather than including the CSS code in the web page leaves the page content clean and very high on the rendered page code.) These techniques are favored by search engine spiders, and result in more favorable rankings and search results.

As of today (5/7/08) here are the results for bankruptcy:

• Google: #6 of 51.7 million pages
• Yahoo: #28 of 176 million pages
• MSN: #3 of 32.9 million pages

• Google: #5 of 1.9 million pages
• Yahoo: #4 of 45.3 million pages
• MSN: #1 of 7.6 million pages

• Google: #4 of 2.3 million pages
• Yahoo: #178 of 56.4 million pages
• MSN: #1 of 14 million pages

• Google: #7 of 1.8 million pages
• Yahoo: #3 of 45.1 million pages
• MSN: #2 of 14.6 million pages