Bankruptcy is a legal process available to individuals or married couples who need help dealing with a large amount of debt. In a bankruptcy, you and your bankruptcy lawyer work with a court and a trustee -- a person appointed by the court to administer the bankruptcy -- to pay off some of your debt and have the rest forgiven.

As soon as you file bankruptcy, you are granted an automatic stay, which stops creditors from harassing you and trying to repossess, foreclose, or collect on the debt. At the end of the bankruptcy process -- which can take four months to five years, depending on which chapter you file under -- you will receive a bankruptcy discharge which effectively eliminates many debts.

BetterBankruptcy has bankruptcy lawyers in your area waiting to help you.

For this market space, it was determined that

Bankruptcy Lawyer

would be a key search phrase. This phrase was inserted into the landing page's "keyword" metatag, as well as in the page title. It was included as part of the <h1> header and integrated into the content in several places.

The keyword "Bankruptcy Lawyer" was also used as anchor text for external links back to the BetterBankruptcy website.

The landing page employed a variety of SEO-friendly construction techniques, such as header tags and a cascading style sheet (CSS). (Including the CSS as an externally linked file rather than including the CSS code in the web page leaves the page content clean and very high on the rendered page code.) Links incorporate selected keywords, and all links include titles that likewise use keywords. These techniques are favored by search engine spiders, and result in more favorable rankings and search results.

A small Adobe Flash movie was also included to give a fresh, dynamic look to the page as well as help deliver the marketing message, but it contains no navigation and works as a design element rather than a page-dominating feature.

As of today (5/7/08) here are the results for bankruptcy lawyer:

• Google: #121 of 1.7 million pages
• Yahoo: unranked of 34.6 million pages
• MSN: unranked of 13.5 million pages

• Google: #76 of 1.6 million pages
• Yahoo: unranked of 36 million pages
• MSN: #31 of 17.4 million pages